The Yamuna Expressway Industrial Development Authority (YEIDA) has unveiled plans for “New Agra,” a heritage city spanning 10,500 hectares near the Yamuna Expressway in Agra district. This initiative aims to enhance tourism and commerce by leveraging Agra’s rich cultural heritage, including landmarks like the Taj Mahal and Fatehpur Sikri. The proposed city will feature theme parks and recreational spaces, with strict emission regulations to protect the Taj Mahal, especially within the Taj Trapezium Zone. The blueprint, developed in collaboration with a consultant, focuses on maximizing Agra’s commercial potential from tourism. Next steps include on-site land verification to assess connectivity and other factors before finalizing the proposal for inclusion in Master Plan 2041. This project marks YEIDA’s first major urban planning initiative along the Yamuna Expressway near Agra, coinciding with the upcoming Noida International Airport’s opening in April, which is expected to boost tourist footfall to Agra.

The proposed “New Agra” heritage city along the Yamuna Expressway is a significant urban development initiative by the Yamuna Expressway Industrial Development Authority (YEIDA). This project is expected to bring multiple benefits across tourism, commerce, real estate, and infrastructure development. Here’s a detailed breakdown of the key benefits:

1. Boost to Tourism Industry

• Agra is already a global tourist hub, attracting millions of visitors due to landmarks like Taj Mahal, Fatehpur Sikri, and Agra Fort.
• The new heritage city will expand tourism offerings by including theme parks, heritage experiences, and recreational spaces, making Agra even more attractive for travelers.
• Increased tourist footfall will generate more revenue for local businesses, hotels, and restaurants.

2. Economic Growth & Job Creation

• The project will require massive investments in construction, hospitality, and services, leading to employment opportunities for thousands of people in sectors like real estate, transport, and tourism.
• Small businesses, local artisans, and handicraft sellers (especially in Agra’s famous marble and leather industries) will benefit from an increase in customers.
• Hotels, resorts, and entertainment zones will attract both domestic and international investors, boosting the local economy.

3. Real Estate & Infrastructure Development

• Property values in and around Agra are expected to rise significantly due to this new planned city.
• New residential and commercial projects will be developed, making it a prime real estate investment opportunity.
• The master plan will include better roads, public transport, and urban amenities, making the area more livable and accessible.

4. Environmental & Heritage Conservation

• The new city will follow strict environmental guidelines to preserve Agra’s heritage and protect the Taj Mahal from pollution.
• Special emission control zones and sustainable urban planning will ensure that development does not harm Agra’s historical sites.

5. Connectivity & Strategic Location

• Yamuna Expressway already connects Agra to Delhi and Noida, making it a prime location for development.
• The upcoming Noida International Airport (Jewar Airport), set to open in April, will improve international connectivity and attract more tourists.
• Improved transportation, highways, and metro expansions will make travel easier for visitors and residents.

6. Inclusion in Master Plan 2041

• The heritage city plan will be part of YEIDA’s Master Plan 2041, ensuring structured and sustainable development in the region.
• This long-term urban planning approach will prevent unplanned urbanization and encroachments, ensuring a well-organized expansion of Agra.

7. Increased Business & Commercial Opportunities

• With a growing number of visitors and residents, shopping centers, food courts, and entertainment hubs will thrive.
• Large-scale businesses like hospitality chains, MNC offices, and retail brands will be drawn to the new city.
• Export-based industries (like handicrafts, leather, and marble work) will get more exposure and international trade opportunities.

Conclusion

The “New Agra” project is a transformational step for the region, bringing economic prosperity, urban modernization, and enhanced tourism potential. With world-class infrastructure, better connectivity, and eco-friendly development, this initiative will make Agra a global cultural and commercial hub, while preserving its historical legacy.